Don’t ask for options.

Don’t ask for options. You’re hiring someone who knows how to solve these problems better than you!


The Designer Is There To Solve A Problem, Not Suggest “Options”

After so many decades of work, Rand had developed very clear “conclusions” on how the relationship between the designer and the client should be conducted. Jobs recalls:

I asked him if he would come up with a few options, and he said, “No, I will solve your problem for you and you will pay me. And you don’t have to use the solution! If you want options, go talk to other people! But I will solve your problem for you the best way I know how, and you use it or not, that’s up to you, you are the client. But you pay me.”

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